News & Blogs

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

HKS and Defi (Nippon Seiki Co., Ltd.) 

Join Forces for Groundbreaking Product Launch

A Landmark Partnership Between Two Leading Japanese Automotive Aftermarket Companies / New Products to Debut at the January "Tokyo Auto Salon"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

HKS Co., Ltd. and Nippon Seiki Co., Ltd., under its aftermarket brand "Defi," are pleased to announce the launch of new collaborative products for the automotive aftermarket industry. This partnership combines HKS' expertise in automotive aftermarket and OEM business with Defi's trusted manufacturing and design capabilities for vehicle instrumentation, to create advanced meter systems and precision instruments for EVs.

HKS, a Japanese automotive aftermarket pioneer (Headquarters: Fujinomiya City, Shizuoka Prefecture, President: Daisuke Mizuguchi), and Nippon Seiki Co., Ltd., a leading Japanese vehicle instrument manufacturer (Headquarters: Nagaoka City, Niigata Prefecture, President: Koichi Sato), will leverage their combined knowledge to provide innovative products to the global market.

■Background of the Partnership

Since its founding in 1973, HKS has been a leader in the automotive aftermarket, producing high-performance parts such as engine components, turbos, exhaust systems, suspensions, air filters, and electronic control parts. Recognized for creating a unique "tuning culture," HKS has also contributed to sustainable technologies, including high-efficiency engine development and EV projects under Japan’s Ministry of the Environment.

Nippon Seiki Co., Ltd., established in 1945, is a global leader in vehicle instrument development and manufacturing, specializing in motorcycle and automobile meters and head-up displays (HUD). Its precision products are trusted in high-performance environments fields such as F1 racing and professional motorcycle competitions. Defi, Nippon Seiki’s aftermarket brand, was established in 1995 to bring cutting-edge technologies to the aftermarket, creating innovations such as linkable meters, self-illuminating BF meters, and OLED display devices.

By combining their strengths, HKS and Defi aim to develop electronic products that deliver new market value and innovative solutions, including leveraging HKS’ expertise in vehicle control and Defi’s advanced manufacturing techniques.

■Collaborative Products to Be Unveiled at the 2025 Tokyo Auto Salon

The new collaborative products will be unveiled at the Tokyo Auto Salon 2025, held from January 10 to January 12 at Makuhari Messe in Chiba Prefecture. Visitors can explore these innovations at the HKS and Defi booths.

「TOKYO AUTO SALON 2025」

Dates: January 10 (Fri) – January 12 (Sun), 2025

Venue: Makuhari Messe, Chiba Prefecture

URL:    https://www.tokyoautosalon.jp/2025/

HKS Booth: 　West Hall 1, Booth 108

Defi Booth: 　West Hall 2, Booth 215

Comment from Daisuke Mizuguchi, President, HKS Co., Ltd.

"We are honored to collaborate with Defi, the top brand in automotive meters, to develop innovative products. By combining our advanced technologies and expertise, we aim to deliver groundbreaking, high-performance aftermarket parts that excite our users. This collaboration promises to bring new value to the automotive aftermarket industry."

Comment from Koichi Sato, President, Nippon Seiki Co., Ltd.

"We are delighted to partner with HKS, a leading name in Japanese automotive parts, to develop innovative products. By integrating Defi’s reliable sensing and display technologies with HKS’ vehicle system expertise, we will deliver products that capitalize on our strengths. This collaboration enables us to bring exciting new concepts and products to the aftermarket industry."

■About HKS Co., Ltd.

Company Name: HKS Co., Ltd.

Representative: President Daisuke Mizuguchi

Headquarters: 2266 Kamiide, Fujinomiya City, Shizuoka Prefecture, Japan

Founded: October 1973

URL: https://www.hks-global.com/index.html

https://www.hks-power.co.jp/

■About Nippon Seiki Co., Ltd. and Defi

Company Name: Nippon Seiki Co., Ltd.

Representative: President Koichi Sato

Headquarters: 2-2-34 Higashi Zao, Nagaoka City, Niigata Prefecture, Japan

Founded: December 1945

URL: https://www.nippon-seiki.co.jp/

Brand Name: Defi

Defi Brand Established: April 1995

URL: https://www.nippon-seiki.co.jp/defi/

【Media Contact】

Company Name: HKS Co., Ltd.

Address: 7181 Kitayama, Fujinomiya City, Shizuoka Prefecture, Japan

TEL: 0544-29-1111

BMW M Team Studie M4:AUTOBACS SUPER GT 2024 SERIES Rd.3 SUZUKA GT300

Through the collaboration between the two corporates, HKS and Studie AG will work together to provide new value to BMW enthusiasts by leveraging each other's areas of expertise.

About HKS Co., Ltd

About Studie AG

We value our partnership with you and strive to provide high-quality products at competitive prices. However, the recent global economic landscape has presented significant challenges to manufacturers, including rising energy costs, fluctuating exchange rates, and material price increases (particularly metals), along with overall transportation cost increases. Despite our efforts to maintain product prices through productivity improvements and cost reductions, it has become increasingly difficult. Therefore, we are writing to inform you that we will be revising the list prices and discount rates of our Full Titanium Muffler Series. 

Please refer to the details below for more information. We kindly ask for your understanding and continued support.

● Target Products Full Titanium Muffler Series (SUPERIOR specR, Hi-Power specR, SUPER TURBO MUFFLER TI)

● Revision Date 
September 1, 2024 (Sunday) *For orders placed with new part numbers

● Revision Details 
The target products will have new parts numbers with new list prices and discount rates. The new discount rates will be communicated by each sales representative.

Note: The products with old part numbers will not have any changes in list prices or discount rates but will be discontinued once stock is out. 

For details on the new list prices, please refer to the "Full Titanium Muffler List." Announcements on our website will be scheduled for August 1, 2024 (Thursday).

Thank you for your continued support for using for using HKS products. 

Regarding the orders for RB26 short blocks, we have decided to temporarily suspend orders due to difficulties in the supply of materials to assemble the short block. We sincerely apologize to our customers and dealers for the inconvenience caused by the sudden halt. 

We appreciate your understanding and hope for your continued support. Please check the information below for more details.

Products currently unavailable:

• 23011-AN027 RB26 3.0L STEP3 Short block

Order suspension period:

• Suspension period is currently undefined. We will notify you on our website as soon as well are able to resume the orders.

As noted earlier, we will temporarily halt orders for RB26 series complete engines. However, we aim to resume orders as soon as we secure the necessary parts. We apologize sincerely to our customers and other related for any inconvenience this may cause. Make sure to check our website for resumption notice of RB26 short block.